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A close-up action shot of a person holding a spinning fishing rod with a red and black CNC Fierce V reel, set against a blue sky background.

BUILT TOUGHER

NEW Fierce® V

New Fierce® V reels and combos, upgraded for greater durability and built with the dependable performance anglers expect.

CONVENTIONAL REELS

Inshore

Offshore

SURF

Nearshore

Large catch bag on dock mobile hero

Built For Saltwater

Bags & Backpacks

Explore new catch bags, backpacks, duffel bags, tote bags, tool cases, and lunch boxes built to withstand the toughest saltwater conditions.

New

Ballast Waterproof Catch Cooler

$279.95 - $329.95

New

Bulkhead™ Waterproof Backpack

New

Bulkhead™ Waterproof Tote Bag

New

Ballast Waterproof Lunch Box

New

Anchorlock™ Waterproof Tool Case