PENN® Rival™ Level Wind

Special Offer:
Free Duffel Bag With A Purchase of $250 Or More. Click HERE For Redemption Form Details
Offer valid while supplies last. Pure Fishing reserves the right to change the terms of this rebate offer or suspend this rebate offer at any time. Products purchased as used, refurbished, open-box, demo, returned or from online auctions, even if product is new, are not eligible. Products for which an offer is claimed cannot be returned (limited warranty claims excluded). This offer cannot be combined with any other offer, unless specified in writing by Pure Fishing. This offer is available to all customers with mailing addresses in the United States (includes AK and HI; excludes territories) and Canada. Purchases made in or for delivery to other countries are not eligible. Pure Fishing is not responsible for lost, late, damaged, illegible, misdirected or postage-due submissions. Requests from P.O. boxes, groups, or organizations will not be honored or acknowledged. Your rights to this offer cannot be assigned or transferred and this offer is void where taxed, restricted or prohibited by law. Excessive submissions constitute fraud and may result in federal prosecution under the U.S. mail fraud statutes (Title 18, USC 1341 and 1342). All submitted materials become property of Pure Fishing and will not be returned. Requests from employees of Pure Fishing, its affiliated retailers, immediate family members and clubs, groups or organizations will not be honored, acknowledged or returned. © 2019 Pure Fishing, Inc.

PENN® Rival™ Level Wind

$49.99 - $79.99
Special Offer:
Free Duffel Bag With A Purchase of $250 Or More. Click HERE For Redemption Form Details
Offer valid while supplies last. Pure Fishing reserves the right to change the terms of this rebate offer or suspend this rebate offer at any time. Products purchased as used, refurbished, open-box, demo, returned or from online auctions, even if product is new, are not eligible. Products for which an offer is claimed cannot be returned (limited warranty claims excluded). This offer cannot be combined with any other offer, unless specified in writing by Pure Fishing. This offer is available to all customers with mailing addresses in the United States (includes AK and HI; excludes territories) and Canada. Purchases made in or for delivery to other countries are not eligible. Pure Fishing is not responsible for lost, late, damaged, illegible, misdirected or postage-due submissions. Requests from P.O. boxes, groups, or organizations will not be honored or acknowledged. Your rights to this offer cannot be assigned or transferred and this offer is void where taxed, restricted or prohibited by law. Excessive submissions constitute fraud and may result in federal prosecution under the U.S. mail fraud statutes (Title 18, USC 1341 and 1342). All submitted materials become property of Pure Fishing and will not be returned. Requests from employees of Pure Fishing, its affiliated retailers, immediate family members and clubs, groups or organizations will not be honored, acknowledged or returned. © 2019 Pure Fishing, Inc.

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$49.99 - $79.99
  • Lightweight graphite frame and sideplates
  • Auto-engaging gears
  • Marine-grade bronze alloy main gear
  • Machine cut brass pinion gear
  • HT-100™ carbon fiber drag washers
  • 2 shielded stainless steel ball bearings
  • Line Capacity Rings
The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and sideplates with aluminum frame rings for improved rigidity to prevent frame-flex.  HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when fighting a fish.
PENN® Rival™ Level Wind
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  • MODEL # RIV15LW
    Availability:  In Stock
    $49.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    375/12  320/15  215/20
    Braid Capacity yd/lb
    580/20 435/30 305/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    17.70
    Reel Size
    15
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV15LWLH
    Availability:  In Stock
    $49.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    375/12  320/15  215/20
    Braid Capacity yd/lb
    580/20 435/30 305/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    17.70
    Reel Size
    15
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV15LWLC
    Availability:  In Stock
    $59.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    375/12  320/15  215/20
    Braid Capacity yd/lb
    580/20 435/30 305/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    18.30
    Reel Size
    15
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV15LWLCLH
    Availability:  Out of stock
    $59.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    375/12  320/15  215/20
    Braid Capacity yd/lb
    580/20 435/30 305/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    18.30
    Reel Size
    15
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
    Want to know when it's back in stock?
  • MODEL # RIV20LWCP
    Availability:  In Stock
    $59.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    475/15  315/20  290/25
    Braid Capacity yd/lb
    865/20 650/30 455/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    18.40
    Reel Size
    20
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV20LWLH
    Availability:  In Stock
    $59.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    475/15  315/20  290/25
    Braid Capacity yd/lb
    865/20 650/30 455/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    18.40
    Reel Size
    20
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV20LWLC
    Availability:  In Stock
    $69.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    475/15  315/20  290/25
    Braid Capacity yd/lb
    865/20 650/30 455/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    19.10
    Reel Size
    20
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV20LWLCLH
    Availability:  In Stock
    $69.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    475/15  315/20  290/25
    Braid Capacity yd/lb
    865/20 650/30 455/50
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    5.1:1
    Retrieve Rate
    29" | 74cm
    Weight
    19.10
    Reel Size
    20
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV30LWCP
    Availability:  In Stock
    $69.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    455/25 370/30 285/40
    Braid Capacity yd/lb
    1020/30 710/50 590/65
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    3.9:1
    Retrieve Rate
    27" | 69cm
    Weight
    22.00
    Reel Size
    30
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV30LWLH
    Availability:  In Stock
    $69.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    455/25 370/30 285/40
    Braid Capacity yd/lb
    1020/30 710/50 590/65
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    3.9:1
    Retrieve Rate
    27" | 69cm
    Weight
    22.00
    Reel Size
    30
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
  • MODEL # RIV30LWLC
    Availability:  Out of stock
    $79.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    455/25 370/30 285/40
    Braid Capacity yd/lb
    1020/30 710/50 590/65
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    3.9:1
    Retrieve Rate
    27" | 69cm
    Weight
    22.60
    Reel Size
    30
    Reel Handle Position
    Right
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop
    Want to know when it's back in stock?
  • MODEL # RIV30LWLCLH
    Availability:  In Stock
    $79.99
    View model specifications
    PENN® Rival™ Level Wind Zoom
    Mono Capacity yd/lb
    455/25 370/30 285/40
    Braid Capacity yd/lb
    1020/30 710/50 590/65
    Bearing Count
    2
    Max Drag lb
    15lb | 6.8kg
    Gear Ratio
    3.9:1
    Retrieve Rate
    27" | 69cm
    Weight
    22.60
    Reel Size
    30
    Reel Handle Position
    Left
    Braking System
    Mechanical
    Drag Type
    Star Drag
    Drag Material
    HT-100
    Color
    Black/Silver
    Anti-Reverse Feature
    Multi-Stop

Product Reviews

PENN® Rival™ Level Wind is rated 4.1 out of 5 by 13.
Rated 5 out of 5 by from Looked for a problem; found none I bought the PENN Rival Wind about a month ago, just before Christmas last year. I bought this reel for myself as a Christmas present. But then I read about the eccentric lever kicking in and causing a lot of folks to see their bait fly off. I guest PENN got the Rival they sent me fixed. Grant you, it no Fathom or a Warfare but it performed well. Smooth retrieve, and strong. I put it through the test. I had no problem with this reel. I used this reel twice. This spring, it is going to get the real test. If it fails, I will let you know, but for right now, good reel for the money.
Date published: 2018-02-01
Rated 5 out of 5 by from Great for the cost I bought four of these reels for cat fishing and surf fishing only beef I have is the auto trip when casting it trips and breaks my line a simple fix I took real apart and filles down the ecctect lever so it doesn't auto trip any more it's a feature I can live with out cause it just gets in the way
Date published: 2017-09-17
Rated 4 out of 5 by from Great value Recently purchased this reel to put together a heavy combo for catfishing at the dam near me. I really have to say this reel seems to be a very solid and really well built, especially for the budget price point it comes at. It has filled the duties it was purchased for extremely well up to this point. Casts smooth and overall just feels like good solid equipment when I use it. I do have one beef with this reel I have to put out there that I feel Penn needs to adress. When I cast out, on a fairly regular basis and particularly when i try to put just a little extra in the cast, the eccentric lever will auto engage itself abrupty and somewhat violenty causing bait to fly off and often my line to snap sending my tackle flying. Super frustrating. I'm not talking about muscling it really hard by any stretch. Just slightly harder than I might typically cast. Really needs to be adressed because it inhibits my casting and barring that issue I know this reel would be capable of casting quite a bit further if needed. Fix that issue and it's a 5 star for the price point.
Date published: 2017-07-04
Rated 5 out of 5 by from Penn Rival series I have used Penn products over the years and have always had good luck with them. I was in the market for some new gear for next fishing season. I do a lot of catfishing (anchoring, trolling, bumping) and i need a reel with plenty of power to bring in the big ones. I always shop and compare (quality/price) when thinking of buying. The Penn Rival has to be the best value for this type of reel. Its strong, light, made with big gears and carbon drag system. I prefer a dog system over the Anti-revers bearing and this reel has a double dog anti-reverse (double !!). It is easy to clean and maintain. It is built as good as any reel of this type cost 4 times the amount. The quality and price of this reels is great deal to any fishermen.
Date published: 2017-11-06
Rated 2 out of 5 by from not tough bought this reel a week ago . used it once about two hours jigging . now the reel skips when you stop reeling . thought i would give it a try but back to fathoms. need to build fathom 15 left handed . have 4 fathom 20s and one fathom 25 .rival not tough enough
Date published: 2017-01-26
Rated 5 out of 5 by from Simple to use I bought this for my 9 year old grandson and he is left handed, simple to use and good weight and size.
Date published: 2016-09-24
Rated 4 out of 5 by from Good buy Great value - seems well made - drag seems smooth. Level-wind will be good for my grand-kids.
Date published: 2016-10-26
Rated 2 out of 5 by from Penn rival The level wind assembly had to be replaced after 4 fishing trips. I was very disappointed with the product because it could not perform under normal fishing conditions.
Date published: 2017-10-25
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