Reels

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  • PENN® Rival™ Level Wind
    The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and sideplates with aluminum frame rings for improved rigidity to prevent frame-flex.  HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when fighting a fish.
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    $49.99 - $79.99
  • PENN® Fathom® Lever Drag
    Featuring a Full Metal Body for durability, the Fathom lever drag series offers power and speed in a lightweight package. These reels are engineered to be fished with superline and cover a wide range of fishing applications such as jigging, live baiting, and bottom fishing.
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    $199.95 - $249.95
  • PENN® Z Series Spinning
    The PENN Z Series reels mean one thing....reliability. The reintroduction of the Z Series is due 100% in response to customer demand. Simple is the name of the game, that's how it was designed 50 years ago, and that's how it's built today....a true workhorse.
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  • PENN® Jigmaster® Star Drag
    The PENN Jigmaster reel has been a longtime favorite among anglers fishing the albacore day boats on the West Coast, as well as kingfish anglers in the Southeast. One of our earliest designs, the Jigmaster features a quick take-apart feature that allows anglers to change spools (and line classes) while on the water when the fish become line and leader shy and the scaling down of tackle is required.
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  • PENN® Squall® Star Drag
    The PENN Squall Star Drag is lightweight, quick on the retrieve, and extremely castable due to its revolutionary Live Spindle design. The Powerful HT-100™ drag system can put the brakes on any big kingfish or yellowtail.
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  • PENN® US Senator®
    The PENN US Senator is the best Senator money can buy. Available in 3 models and built in the USA of domestic and imported components, with a machined aluminum frame, stainless steel gearing, and heavy duty HT-100 drag system.
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    $249.95 - $299.95
  • PENN® Passion Spinning
    The PENN Passion reels feature our Full Metal Body for strength combined with an RR30 rotor to reduce weight. A 5+1 stainless steel bearing system combined with our proven HT-100 drag system provide smooth operation during the cast, retrieve, and while fighting a fish. With our unique Superline Spool™ no backing is needed because of the rubber gasket that keeps superlines from slipping. PENN® is a proud supporter of the American Breast Cancer Foundation (ABCF). Pure Fishing actively provides financial support through its partnership with the American Breast Cancer Foundation.
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    $99.95 - $119.95
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