Professional Repairs

Let our trained staff of technicians, or your local authorized reel warranty center, inspect your reels, put them in perfect working condition, and make them look and work like new again.

Rod Service

PENN warrants to the original purchaser that its rods are free from defects in materials or workmanship for a period of one year from the date of purchase. PENN is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care. This applies to either rods purchased separately or as a combo unit.

We do not offer repair or parts for rods. If your rod failed due to a manufacturing defect and is still under warranty, we will be happy to replace it with a new rod of the same or a comparable model. If your rod is within the original warranty period, we will need to inspect your rod to determine the nature of the defect. Please send the following items to penn@purefishing.com. These easy steps will help us take care of your warranty claim as efficiently as possible:

  • Photograph of rod clearly showing the model (found directly above the handle)
  • Photograph clearly showing the broken area(s) of the rod
  • Copy of the dated receipt or proof of purchase
  • A brief description of how your rod broke
  • Your address and a daytime contact number

Rods under warranty will be replaced for a processing fee of $19.95 US. We will contact you directly to take payment, which can be made by phone via credit card. In the event your rod is no longer manufactured or is currently unavailable, we will also give you a call to discuss your replacement options. Rods that do not qualify for warranty replacement may also be submitted for a discounted replacement. Please contact us directly for details at (800) 892 – 5444 (Monday-Friday, 8 AM- 6 PM EST).

Reel Service

Need your PENN reels repaired, greased or cleaned? Let our trained staff of professional technicians inspect your reels, put them in perfect working condition, and make them look and work like new again. Please note that current repair turnaround time is approximately three (3) weeks.

What we need from you:

  1. Your reel (Please make sure you properly package and insure your reel. We recommend you send your reels to PENN via UPS so that the shipment can be tracked and we can verify receipt of your goods.)
  2. Dated reel proof of purchase (For warranty consideration a dated proof of purchase must be included with returned product.)
  3. Completed Repair Form

If all of the required information is provided, your reel will be entered into our system. Upon completion of the repair we will notify you of the total repair costs. Upon your acceptance of the charges the costs will be applied to your credit card and your reels will be sent back to you via UPS.

Ship your reel to the appropriate address below:

In the U.S.

Factory Service Department
PENN Fishing Tackle Mfg. Co.
3028 West Hunting Park Avenue
Philadelphia, PA 19132
(800) 892-5444

Or ship to any authorized U.S. Reel Warranty Center.

In Canada

  • Aikman’s Sporting Goods Repair
    3010 Novar Road
    Mississauga, ON L5B 1S4
    (905) 277-3595
    aikmansports@istar.ca

  • Mike’s Reel Repair
    108 – 31060 Peardonville Road
    Abbotsford, BC V2T 6K5
    (604) 855-1119

  • Success Tackle
    1555 Shawnigan Mill Bay Road
    Shawnigan Lake, BC V0R 2W0
    (250) 743-3782

Reel Repair Pricing

All prices below effective January, 2014. The following charges are used in calculating the total cost of your reel repair.

  1. Handling/Processing/Packaging/Diagnosis/Supplies Fixed fee = $10.00 per reel
  2. Flat Labor rate = Based on model as listed below.
  3. Parts = Per Consumer Price List
  4. Shipping = Per UPS rates

Flat Labor Rate Pricing

Model Cost
Internationals: 130, 80, 70, 50, 30, 20$50.00
Internationals: 16, 12, Torque LD / Torque LD 2 Speed & Star$40.00
International Baitcast$35.00
Fathom Star Drag/LW & LD Series$35.00
Squall Star Drag/LW & LD Series$30.00
Squall Star Drag/LW & LD Series (2-Speed)$35.00
Graph-lite$35.00
Senator$27.50
113HN Baja Special & 117 reels, U.S. Senators$37.50
GT - LD & Star$27.50
GS Performance$27.50
Jigmaster$27.50
Level wind$27.50
Defiance$25.00
Low Profile$25.00
Torque Spinning$45.00
Conquer$30.00
Spinfisher SSG, SS, Sargus, Slammer, Spinfisher SSM, Battle$25.00
Fierce, Pursuit, Pursuit 2$20.00
Conflict, Battle II$25.00
"Z" Sesies$27.50
"SSV" Series$27.50

Parts & Service

Reels are completely disassembled, degreased and cleaned, all parts are inspected, worn parts are replaced, reel is properly lubricated, reassembled and inspected for proper operation.

Shipping

Shipping charges are based on the weight of the shipment, value of the shipment, destination and number of reels in the shipment.

Example

You send PENN your Senator 113 for repairs. The reel is assessed a $10.00 fee for diagnosis, tracking, handling, and packaging for return. The flat labor rate to repair the reel is $27.50. Then, $15.00 in parts were used to repair the reel. And finally, the U.S. shipping charge of $8.00 was applied. Your total bill for the repair would be as follows:

  • $10.00 for Handling and Diagnosis
  • $27.50 for Repair Labor
  • $15.00 for Parts
  • $8.00 for Shipping.

For a total cost of $60.50.

Repair Bulletins

Repair Bulletins update our Warranty and Repair network on parts changes that have taken place in PENN reels. Repair bulletins will be sent to all Warranty and Repair shops and are available below. We hope these bulletins provide you the information you need to better service customer repairs. Please contact us if there is any additional information needed or if any information in the bulletins requires clarification.

RepairBulletin Number Main Issues Date of release View Bulletin
Repair Bulletin #1 Senator Series Changes July '04View Bulletin
Repair Bulletin #2 International V Series Drags (50VSW, 70VS and 70BGS) Oct.'04View Bulletin
Repair Bulletin #4 Baja Special In-Line Change Mar. '05View Bulletin
Repair Bulletin#5 AF Trip Lever Assembly Nov. '06View Bulletin
Repair Bulletin#6 SSM Crosswind System Nov. '06View Bulletin
Repair Bulletin #7 9500SS Drag Plate Conversion Kit June '07View Bulletin
Repair Bulletin #8 International V Series Shift Button Disassembly Instructions Sept. '07View Bulletin
Repair Bulletin #9 Torque 300LD Versa-Drag Feb. '08View Bulletin
Repair Bulletin #10 550SSG Rotor and Bail Trip System-Enginering Improvement Oct. '09View Bulletin
Repair Bulletin #11 155 and 209LC Gear and Pinion mixing Nov. '09View Bulletin
Repair Bulletin #12 Spinfisher 420SSG and 430SSG Bail Spring Issue May '10View Bulletin
Repair Bulletin #13 Sargus and Pursuit Spinning Reel Drag Knob and Spool Shaft Improvement Apr. '10View Bulletin

Reels No Longer Serviced

We regret to inform you that we are no longer able to service the following PENN reels and downriggers. We appreciate your patronage and apologize for any inconvenience this may cause you.

Spinning reels:

  • Prion
  • Affinity
  • Captiva
  • Spinfisher Z-Series
  • GR-Series
  • PG Series
  • Silver Series
  • Silverado
  • SS Series

Conventional reels:

  • GLS Lever Drag
  • Baitcaster Series (910/20/30/40)
  • GTO Level Wind
  • 970/80/90 Series of reels
  • 800 Series of line counter reels
  • 118 16/0 Senator reel

Other:

  • Electric Downriggers
  • Fly reels

While we no longer service these reels, they are still eligible for our exchange program, which offers customers an upgrade to a new series of reel (refurbished or new) at a discounted price with a full one-year warranty. If your PENN reel is not on this list, please contact us for information about servicing/exchanging your reel.