Company

NEW FOR 2017

PENN® Conflict® II

The PENN Conflict II features stealthy cosmetics, a smooth HT-100 carbon fiber drag system and a lightweight design, making it the lightest PENN reel to date.* The RR30 Rigid Resin body and rotor are extremely lightweight and durable – 20% lighter than the first-generation Conflict on average. MSRP $149.99 - $199.95.

The Conflict II is the lightest PENN reel ever designed* Cast further, faster and fish longer with new upgrades

COLUMBIA, SC - (July 12, 2017) The PENN Conflict II features stealthy cosmetics, a smooth HT-100 carbon fiber drag system and a lightweight design, making it the lightest PENN reel to date.* The RR30 Rigid Resin body and rotor are extremely lightweight and durable – 20% lighter than the first-generation Conflict.

The next generation of PENN Conflict reels combines the comfort of a lightweight reel with the durability expected from a PENN. Additionally, the Leveline System places the line back onto the spool with little cross over or large gaps when being re-spooled.

The Conflict II is also updated with PENN’s CNC Gear Technology and high quality stainless steel ball bearings, making it the ultimate PENN inshore reel.

MSRP ranges from $149.99-$199.95.

*All product comparisons are versus prior generation of PENN Conflict Spinning reel.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.