Company

NEW FOR 2017

PENN® International® VI

After nearly 15 years, the PENN® International big game reel gets a makeover. The NEW International VI reel series is made in the USA of both domestic and imported components at the historic PENN Fishing Tackle Manufacturing Company building in Philadelphia, Pennsylvania. MSRP $499.99 - $1,299.95

After 15 years, the PENN® International big game reel gets a makeover Made in the USA of domestic and imported components

COLUMBIA, SC - (July 12, 2017) After nearly 15 years, the PENN® International big game reel gets a makeover. The NEW International VI reel series is made in the USA of both domestic and imported components at the historic PENN Fishing Tackle Manufacturing Company building in Philadelphia, Pennsylvania.

Refined and modernized, the new PENN International VI redefines offshore big game reels once again and puts anglers one step closer to that trophy of a lifetime. The new reel series features upgrades which include a weight reduction on key sizes, a new silent anti-reverse and a more refined/adjustable Dura-Drag™ system. The International VI also features a Versa-Strike Adjustable Strike stop and Quick-Shift II™ 2-speed system.**

Other key features include machined and anodized aluminum body and side plates, stainless steel main and pinion gears, and line capacity rings.

The new series features 28 models in both gold and silver, single speed and two speed, wide and narrow. MSRP ranges from $499.95 to $1,299.95.

**Select models.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.